Kevin Pennell's Emotional Visit to Dale Earnhardt’s Deer Head Shop | NASCAR History & Memories (2025)

Dale Earnhardt's Death: A NASCAR Legend's Legacy and the Emotional Journey of Kevin Pennell

The passing of a legend leaves an indelible mark on the world of NASCAR. Dale Earnhardt Sr., the iconic Intimidator, left an unforgettable impact on the sport and those who knew him. His beloved Deer Head Shop, located on his North Carolina estate, was more than just a race shop; it was a sanctuary for him and his crew. But after his tragic death in 2001, the shop became a symbol of both cherished memories and unresolved conflicts.

A sacred space for the Intimidator and his crew... The Deer Head Shop witnessed the hard work and pranks that shaped the careers of Earnhardt Sr. and his son, Dale Jr. It was here that Earnhardt Sr. worked on his own late-model cars and those of his children, including the famous Sikkens Busch car. But the shop's history isn't just about cars; it's about the people who made it their second home.

But here's where it gets emotional... Kevin Pennell, affectionately known as Two Beer, was more than just a crew member; he was a friend to the Earnhardt family. In a poignant conversation with Dale Jr. on his podcast, Pennell reminisced about the last time he said farewell to the shop after Earnhardt's death. The feeling of loss was palpable, leaving Pennell and his colleagues wondering about their next steps. This moment marked the end of an era for the crew and the beginning of a new chapter in NASCAR history.

Pennell's journey began in high school... His career took off when he started working part-time for Dale Jr., eventually becoming a full-time crew member after graduation. The Deer Head Shop was his workplace, where he learned from NASCAR legends like Tony Eury Sr. and Jr. before even meeting the great Dale Earnhardt in person. The shop's loft, adorned with deer heads and filled with car parts and uniforms, was a testament to Earnhardt's passion for the sport and his love for collecting trophies.

Controversy and family drama ensue... When Teresa Earnhardt, Dale Sr.'s widow, claimed everything after his death, it set off a chain of events that led to a legal and personal rift. The tension escalated when Dale Jr. requested a majority stake in Dale Earnhardt Inc. (DEI), which was denied by his stepmother. This led to the company's closure after the 2009 NASCAR season, and a reported restriction on access to DEI properties for Dale Jr. and Pennell.

A rare glimpse into the past... Recently, two Reddit users were granted a private tour of the DEI campus, offering a unique look at the complex and sharing photos that caught the attention of Dale Jr. himself. While reconciliation between the Earnhardt family members may be on the horizon, it is a delicate process that takes time. Pennell, however, continues to cherish his memories and shares them with the world.

And this is the part most people miss... Pennell vividly remembers his first encounter with the legendary Earnhardt. Working under a car, he was suddenly pulled out by his ankles, only to find himself face-to-face with the Intimidator himself. Earnhardt's playful yet intimidating nature left a lasting impression on Pennell, who recalls the moment with a mix of awe and humor. This story highlights the unique bond between the crew and the racing icon.

A nickname born from a memorable night... Earnhardt's nickname for Pennell, 'Two Beer,' originated from a late-model race celebration, where a young Pennell, unable to join the crew for drinks, sat in the truck and enjoyed a couple of beers on his own. This anecdote showcases the camaraderie and lighthearted moments that NASCAR legends shared.

What do you think about the impact of Dale Earnhardt's legacy on NASCAR and the people who knew him? Do you believe reconciliation is possible between family members after such a public rift? Share your thoughts and keep the conversation going!

Kevin Pennell's Emotional Visit to Dale Earnhardt’s Deer Head Shop | NASCAR History & Memories (2025)
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