Get ready, because Netflix is electrifying the world of Frankenstein! Ahead of the streaming release of Guillermo del Toro's highly anticipated adaptation, the entertainment giant pulled out all the stops to generate buzz, and the results are nothing short of spectacular. This isn't just a movie launch; it's a full-blown cinematic event!
Over the Halloween weekend, Hollywood transformed into a living, breathing set, thanks to a series of dazzling events orchestrated by Netflix. Imagine this: a 1,500-drone lightning storm illuminating the night sky above the Hollywood Forever Cemetery, spelling out the title of del Toro's adaptation of Mary Shelley's classic novel. Then, the next day, six coordinated drone shows, utilizing cutting-edge technology, simulated lightning strikes above iconic landmarks like the Hotel Roosevelt and the Capitol Records building. It was a visual feast!
And this is just the beginning. The excitement culminated in a sold-out IMAX screening of Frankenstein at the TCL Chinese Theatre, where the audience was treated to a post-film chat between del Toro and Jason Reitman. The film boasts an impressive cast, including Oscar Isaac, Jacob Elordi, Mia Goth, and Christoph Waltz. The movie is now playing in select theaters before its Netflix debut on November 7th.
The celebration didn't stop in Los Angeles. New York City got its own taste of the Frankenstein fever, with lightning strikes illuminating the Tiffany & Co. flagship store on Fifth Ave, drawing attention to window displays that reimagine scenes from the movie.
Del Toro himself has been working on this project for over 15 years. He described the finished feature as the culmination of a major chapter in his life.
But here's where it gets controversial... David Rooney, The Hollywood Reporter's chief film critic, calls it "One of del Toro’s finest, this is epic-scale storytelling of uncommon beauty, feeling and artistry."
What do you think? Are you excited about del Toro's Frankenstein? Does this level of pre-release hype make you more or less likely to watch a movie? Share your thoughts in the comments below!
