Imagine a future where kids don’t just consume technology—they create it. That’s the bold vision behind Telstra’s latest initiative, ‘Codemates,’ a groundbreaking program designed to teach children essential digital skills through the power of coding and creativity. But here’s where it gets exciting: instead of staring at screens, kids get to control an animatronic puppet named Patch, making coding feel tangible, fun, and downright magical.
Launched in partnership with +61 and Bear Meets Eagle On Fire, Codemates aligns with the Australian Curriculum: Digital Technologies, offering learning modules that turn complex problem-solving into a playful adventure. Kids can code Patch to perform musical farts, martial arts moves, or even tell terrible jokes—all while learning the fundamentals of coding. And this is the part most people miss: by making tech playful and inclusive, Codemates isn’t just teaching skills—it’s inspiring the next generation of digital thinkers.
But here’s where it gets controversial: With Australia facing a projected shortfall of 131,000 technology workers by 2030, according to the Future Skills Organisation Workforce Plan 2025, initiatives like Codemates are more critical than ever. But is coding for kids just a trend, or is it the key to bridging the skills gap? Let’s discuss in the comments.
Telstra’s commitment to digital education isn’t new. For over two decades, the Telstra Foundation has helped hundreds of thousands of Aussie kids explore coding through programs like Code Club. As Codemates rolls out to thousands of Code Clubs across Australia, it coincides with the 10th anniversary of Moonhack, an annual coding competition that has already sparked countless young minds. Brent Smart, Telstra’s CMO, puts it perfectly: “Instead of celebrating past achievements, we’re focusing on how we can help even more young people.”
Micah Walker, Founder and Chief Creative Officer of Bear Meets Eagle On Fire, adds a touch of whimsy: “Bringing a puppet to life with the help of young coders is as fun as it is smart. I can’t wait to see what kids make Patch do.” Jackie Coates, CEO of the Telstra Foundation, emphasizes the bigger picture: “With Codemates, we’re not just teaching coding—we’re creating unforgettable experiences that encourage kids to dream big. The more we make tech playful and inclusive, the more kids can see themselves in its future.”
Ready to join the fun? Head to Codemates.fun and let your kids code Patch into action. And here’s a thought to leave you with: In a world increasingly shaped by technology, should coding be as fundamental as reading and writing? Share your thoughts below—let’s spark a conversation!
Credits:
– Creative Agency: +61 with Bear Meets Eagle On Fire
– Media Agency: OMD Australia
– PR & Communications: Herd MSL
– Client: Telstra
– Production Company: Nexus Studios
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